RSPA Trusted Advisor Ep. 77: ISV Growth Strategies and Go-To-Market Plans featuring Bookkeep and Acadia POS

In Episode 77 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks software developer growth strategies and go-to-market plans with ISV executives Jason Richelson, the Co-Founder and CEO of Bookkeep, and Ben Leviton, the Co-Founder and Director of Business Development at Acadia Point of Sale. Richelson and Leviton discuss the changing retail IT channel, their most successful sales strategies, and which partnerships will play a role in their future go-to-market plans.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.

The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers education, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.