RSPA Trusted Advisor Ep. 36: How Channel Champions Sell Today

In Episode 36 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with George Muchae, Principal and Vice President of Business Development for VAR/ISV New West Technologies, and Chris Duffy, the Director of Distribution Sales for Star Micronics. Among the topics discussed are using social media to advance sales, how to consistently generate leads and referrals, and sales/marketing changes to expect in 2021 and beyond.

 

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.