RSPA Trusted Advisor Ep. 113: Selling to and Leading a New Generation with BlueStar’s Michel Sirois

In Episode 113 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Michel Sirois, President of BlueStar Canada and Past Board Chair of the RSPA, about his leadership journey and his upcoming RetailNOW 2024 panel “Unlocking the Secrets of Selling to a New Generation of Customer.” Sirois shares one of his sales secrets, how he developed his leadership style through “unlearning and relearning,” how mentors shaped his leadership philosophy, and how he keeps his leadership skills sharp today.

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org. 

The RSPA is North America’s largest community of VARs, software providers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers member-to-member warm introductions, education, legal advice, industry advocacy, and other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.