RSPA Trusted Advisor Ep. 100: BlueStar’s Rob Dorsey on Building Relationships and Making Sales

In Episode 100 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Rob Dorsey, the Vice President of Sales for BlueStar, about building relationships and making sales in the retail IT channel. Dorsey, who has worked in channel sales for over 25 years, shares his insights on the importance of passion, sincerity, and mindset to build long-term relationships and partnerships. 

“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.  

The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers education, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.